The Huge Potential of Mobile Marketing

The mobile marketing industry has grown to over 50 million mobile users across the world just in the first quarter of 2010. This indicates an increase of almost 50% compared to the same time period in 2009. Given that the sales statistics of mobile phones have increased steadily over the past five years, this industry is growing exponentially, averaging about 20% year-over-year. With the advent of SMS technology that came out commercially in 1992, marketing experts began to raise their efforts to unprecedented levels.

It was at that time that mobile marketing became a reality to a whole new generation of marketers, some of which had experience in the mobile industry and some who were completely new to it. 2004 marks the year where mobile marketing technology became ubiquitous because so many consumers had cell phones in their hands. Mobile marketers are now armed with lists compiled with tens of thousands of subscribers that can relate to niche products and demographics.

These marketers send out mobile advertisements to these target groups with a hit rate that significantly exceeds that of any other type of marketing strategy. The costs of cell phone marketing are far outweighed by the benefits.

Some of the largest companies are using mobile marketing to engage and relate to their prospective customers. They hire companies that specialize in cell phone marketing in addition to advertising through traditional channels such as television, print and new media. Companies are gaining an edge by building a subscriber base through SMS messages that capture telephone numbers, with the benefit of receiving free gifts and chances to win prizes. Consumers are then placed in databases with other customers who fit the same demographic profile.

When savvy companies hire mobile marketing firms to run ad campaigns for them, what they are …

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What Are The Steps To Setting Up The Technology Requirements For Information Marketing?

Information marketing is the simple process of driving traffic to a website, converting traffic to subscribers, building a relationship with those subscribers and then selling them products or services. If you think about it, that’s a pretty simple business model to follow. But what if you don’t know what step 1 is? What if you don’t know how to get the foundation built, like getting a squeeze page up, so you can start driving traffic? Well, in this article, I’m going to give you the steps you need to follow in order to complete the technology requirements for your information marketing business.

Step 1: Get a domain name – The first thing you need to do is get a domain name. Honestly, if you are just starting out, don’t spend more than 15 minutes buying a domain name. It’s not really important at this point. As you build your empire up over time, you can go back and buy the perfect domain name, but it’s important that you just get started.

Step 2: Get web hosting service – There’s a lot of good companies out there to help you with this need, so do some research and choose the right one for you. I recommend spending a little more money up front to get hosting with unlimited domains and unlimited bandwidth, plus access to a cPanel. That’s just what I recommend, but you can do whatever you want.

Step 3: Get FTP access – FTP, or file transfer protocol is the process of getting your web files uploaded to your web hosting service. If you don’t understand what I just said, don’t worry. Just save all your emails from you web hosting company because you’ll need that information for your FTP access. When you research FTP clients, find …

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