The mobile marketing industry has grown to over 50 million mobile users across the world just in the first quarter of 2010. This indicates an increase of almost 50% compared to the same time period in 2009. Given that the sales statistics of mobile phones have increased steadily over the past five years, this industry is growing exponentially, averaging about 20% year-over-year. With the advent of SMS technology that came out commercially in 1992, marketing experts began to raise their efforts to unprecedented levels.
It was at that time that mobile marketing became a reality to a whole new generation of marketers, some of which had experience in the mobile industry and some who were completely new to it. 2004 marks the year where mobile marketing technology became ubiquitous because so many consumers had cell phones in their hands. Mobile marketers are now armed with lists compiled with tens of thousands of subscribers that can relate to niche products and demographics.
These marketers send out mobile advertisements to these target groups with a hit rate that significantly exceeds that of any other type of marketing strategy. The costs of cell phone marketing are far outweighed by the benefits.
Some of the largest companies are using mobile marketing to engage and relate to their prospective customers. They hire companies that specialize in cell phone marketing in addition to advertising through traditional channels such as television, print and new media. Companies are gaining an edge by building a subscriber base through SMS messages that capture telephone numbers, with the benefit of receiving free gifts and chances to win prizes. Consumers are then placed in databases with other customers who fit the same demographic profile.
When savvy companies hire mobile marketing firms to run ad campaigns for them, what they are …Read more