The Need for Regular Digital Reputation Monitoring

We would like to think that we could spend time Googling ourselves and finding everywhere that we are mentioned online. But, if you stop and think about it, you could post one Facebook profile or simply create a single dating profile on a mobile app, and then your picture and personal detailed information could be indexed and republished anywhere. What’s more, bots and apps can take your profile and repackage it for other sites, without your knowledge or permission. This is scary. Read on for why you need online reputation monitoring.

Beware of the Linkable World

Before you panic, keep in mind that the world is increasingly open due to globalization and the proliferation of mobile and digital communications. This has occurred both in advanced countries and in developing countries alike, giving people all over the world unlimited access to your personal information. We live in the linkable world, which doesn’t seem to be going away. It seems to be intermeshing with other aspects of our lives. Anyone who finds your profile on a website or mobile app can link to the entire profile or any of its individual elements. A person can recombine the elements to say anything about you. You don’t have privacy controls or the ability to say what others do with your information once you make it public.

Monitor Your Information

With a tool for monitoring your information, you can see what people have posted in response to your profiles and where they have posted information about you (using your name, stats, and photos) on other sites. If you are able to see that information is posted inappropriately or perhaps libelously, you can always contact the owner of the website and request that the content be removed. If you are the copyright owner of information contained in one of your online profiles, you can also contact people who use your content and ask them to remove it. The more that you will develop content about yourself and post it online, the harder it will be to control how it is duplicated, repurposed, or used without your consent.

Use Your Privacy Settings

A general rule of thumb that can help you protect your personal information is to make your profile private on the site or app where you create it. This should only occur after you have reviewed the site or app owner’s privacy policy and ensured that they are taking the proper steps to safeguard your personally identifiable information. When you find instances of your information, such as your name or likeness, being used without your permission, you can consider whether you need to take legal action. While this may not seem like a problem that an everyday citizen would need to worry about, people who work in the public sector, business, or celebrity careers must consider their online reputation. They must monitor their reputation and threaten legal action against websites and social media networks that make false claims about them. Hopefully, with the right monitoring tool ensuring your information is correctly used, you won’t have to worry about your reputation being negatively impacted.