Affiliate Marketing – All Back Links Are Not Created Equal

Back links may be the most time consuming part of affiliate marketing unless you do something like PCC where it would not matter. But for the rest of us who do not feel like spending money or just do not have the budget we need backlinks for our affiliate sites to rank well. I am going to explain why they are not all the same and how to get the best back links for great success.

First of all there are many factors that play into how good the links are that point back to your site like anchor text and the quality of the site that is linking to yours. Since everybody tries to rank for Google I will explain it on their terms. They rank every website that is indexed in their database on a scale of 0-10 with 10 being the most valuable and 0 just means that it is indexed with no value. This is called page rank.

Affiliate Marketing - All Back Links Are Not Created Equal

The higher the page rank of the site pointing back to yours is, the higher you will get ranked in Google because they then see your site as an authority. But there is a difference between having a link from an article in a directory that has a page rank 7 like Ezine Articles and a link from a page that is actually ranked 7. The home page of Ezine Articles is ranked 7.

If you had a link from a sites home page that has a page rank 7 then your rankings would sky rocket. So basically what I am trying to see is that no matter what quality back links always out weight quantity. A link from a page with a PR 7 is way more powerful than about 10,000 links from sites with PR 0s. But these are the hardest links to get of course. That is why buying and exchanging back links has become big business.

All successful affiliate marketers know this and strive to get the highest quality links for their sites so they can rank high in the search engines for competitive keywords. That way tons of traffic gets sent their way and make a ton of sales just as long as they have the quality content to go with it.

So now I will explain what you can do to get these high quality back links with both free and paid methods.

Buy them. You can sign up for a paid service that gives you sites a great deal of back links. But beware of the ones that give you thousands of low quality links. You would want a very effective service that gives you some very high quality back links like linkvana.

Use tools. Article submitters remain the most popular tool for building back links. There are article spinners that take one article you wrote and send it out to hundreds of directories and keep them unique. There are also social bookmarking tools that help.

Contact the webmasters. This is … Read More

The Huge Potential of Mobile Marketing

The mobile marketing industry has grown to over 50 million mobile users across the world just in the first quarter of 2010. This indicates an increase of almost 50% compared to the same time period in 2009. Given that the sales statistics of mobile phones have increased steadily over the past five years, this industry is growing exponentially, averaging about 20% year-over-year. With the advent of SMS technology that came out commercially in 1992, marketing experts began to raise their efforts to unprecedented levels.

It was at that time that mobile marketing became a reality to a whole new generation of marketers, some of which had experience in the mobile industry and some who were completely new to it. 2004 marks the year where mobile marketing technology became ubiquitous because so many consumers had cell phones in their hands. Mobile marketers are now armed with lists compiled with tens of thousands of subscribers that can relate to niche products and demographics.

These marketers send out mobile advertisements to these target groups with a hit rate that significantly exceeds that of any other type of marketing strategy. The costs of cell phone marketing are far outweighed by the benefits.

Some of the largest companies are using mobile marketing to engage and relate to their prospective customers. They hire companies that specialize in cell phone marketing in addition to advertising through traditional channels such as television, print and new media. Companies are gaining an edge by building a subscriber base through SMS messages that capture telephone numbers, with the benefit of receiving free gifts and chances to win prizes. Consumers are then placed in databases with other customers who fit the same demographic profile.

When savvy companies hire mobile marketing firms to run ad campaigns for them, what they are really getting is millions of people that will receive advertisements right in the palm of their hands. Internet marketing websites use these services to increase their ratings and maintain more efficient campaigns for their sites. In addition, by sending out millions of text messages to subscribers with incentives to visit their web properties, these advertisers increase their page rank and search engine visibility.

Many renowned book publishers have been using text messaging services to promote the launch of new books this way. Fans who have subscribed to their newsletters and promotions instantly can receive messages as soon as new publications hit the stands. This can lead to campaigns where thousands of books can get presold within days. Currently there is no faster way to get the attention of a passionate fan base. Given that your message will be placed in the hands of millions of prospective customers with high conversion rates exceeding 2%, the expenses related to recurring mobile marketing campaigns is quite small.

Read More

What Are The Steps To Setting Up The Technology Requirements For Information Marketing?

Information marketing is the simple process of driving traffic to a website, converting traffic to subscribers, building a relationship with those subscribers and then selling them products or services. If you think about it, that’s a pretty simple business model to follow. But what if you don’t know what step 1 is? What if you don’t know how to get the foundation built, like getting a squeeze page up, so you can start driving traffic? Well, in this article, I’m going to give you the steps you need to follow in order to complete the technology requirements for your information marketing business.

Step 1: Get a domain name – The first thing you need to do is get a domain name. Honestly, if you are just starting out, don’t spend more than 15 minutes buying a domain name. It’s not really important at this point. As you build your empire up over time, you can go back and buy the perfect domain name, but it’s important that you just get started.

Step 2: Get web hosting service – There’s a lot of good companies out there to help you with this need, so do some research and choose the right one for you. I recommend spending a little more money up front to get hosting with unlimited domains and unlimited bandwidth, plus access to a cPanel. That’s just what I recommend, but you can do whatever you want.

Step 3: Get FTP access – FTP, or file transfer protocol is the process of getting your web files uploaded to your web hosting service. If you don’t understand what I just said, don’t worry. Just save all your emails from you web hosting company because you’ll need that information for your FTP access. When you research FTP clients, find one that has lots of good reviews and is the right price, most likely free.

Step 4: Set up a squeeze page – If you are a beginner, just Google squeeze page templates and find one you like. Buy it if it costs money or grab it if its free. Remember, the point here is not to worry about having a multimillion dollar site. You want to get started, and you can always change it up later. More than likely, you’ll need a template that is in HTML or maybe a WordPress theme.

Step 5: Get or create a free gift – To entice people to become subscribers on your squeeze page, you’ll need to give them something of value in exchange for their name and email address. You can create an ebook, an mp3 recording, you can put together articles you’ve written after you’ve edited and changed them for ‘ease of reading’ purposes, whatever. Give them a gift they want that has great value and great content.

Step 6: Get an email auto-responder service – Once someone becomes a subscriber of yours, the next step in the process is to build a relationship with the subscriber. You do this … Read More

Business Analysis – Keeping Your Business During Difficult Times

Running a business is, of course, never easy. You are not only dealing with the market, the industry, and the ever changing need of consumers but you are also faced constantly with high competition as well as intrapersonal concerns within an organization. Whether you are handling small, medium or big business, there is one essential thing that should always be present and that is business analysis.

Business analysis can come in various forms and this is quite important if you want your company or business to stay not just ahead of the game but also to survive the many changes that affect your performance as well as your stability. If your company cannot hire a permanent business analyst, then you can rely on various companies that provide business analysis assistance in different forms.

A business analyst has a lot of roles in a company. He can influence or even control strategic planning, process definition and designs, provide information technology analysis and even analysis of operations and economic models. Having a number of people to handle business analysis needs can be quite impractical especially if your company is not that big. Having an entire department or even a team of business analysts handling these important tasks can take a toll on company resources.

Of course, one option that you should always take is to outsource a business analyst from a reputable company. One such company is Pierson Requirements Group which has long been in the industry of providing not just strong and reliable manpower of business analysts but also business analysis trainings and courses that can equip your people more for this kind of responsibility.

It is very important that your people are constantly trained and tested in the field that they should excel in. If you cannot give enough time or resources to do this on your own, then getting business analysts from a company such as Pierson Requirements Group is a wise move to take. You can benefit from their long experience and track record. Some of the companies that have benefited from them include Hallmark, Experian, Verizon, Carmax, and even the US Department of Energy.

By getting business analysts from Pierson, your company can be viewed objectively so that loopholes can be seen and repaired; strength and weaknesses can be identified so your company remains not only intact but also stronger and more effective over time. Your people must also get the necessary training, seminars, and education so that they stay in competent even in the ever changing market and industry. They also provide certifications so the people you value most – your employees – are always certified in their field.

True enough, you would have to invest some amount of money to hold trainings and seminars or to get a business analyst to help you out. However, you are assured that with this small investment, you can get so much more in return and all that can translate into a more successful business over the … Read More

Business Analyst in Insurance coverage Domain

The correct balance of information and technical know how is necessary for any Company Analyst to effectively full his job in any sector. This dictum applies towards the Insurance sector as well. A Business Analyst should really be properly versed with all the information which is necessary for any Insurance coverage expert to function within the Insurance coverage domain. Given that he has to analyze the processes after which assistance inside the development of essential application for the projects inside the Insurance sector, he requirements to have both – the info essential of an Insurance coverage expert plus the technical know-how necessary for the establishment of software program developed for this sector.

Insurance as is known is commonly divided into three main divisions: Life Insurance (coping with safeguarding life along with the threat of mortality and important illnesses), General Insurance coverage (dealing with the threat of damage to immovable house, motor, cargo, marine, household, and fire insurance coverage), well being insurance coverage (coping with danger of illness and illness, and as a result covers reimbursements, healthcare claims, operation of panel medical doctors, cashless hospitalization, co payment and so on.) The degree of information and variety expected is various in every single stream and hence a Company Analyst has to possess a particular demonstrable understanding of the workings in the particular streams within the sector and also desirably, adequate degree of encounter in the sector.

Functional Knowledge of Insurance coverage applications can also be crucial, like new company, channel management, policy servicing, claims management, underwriting, reinsurance and finance. In addition to expertise of your small business processes with the certain client business, a brief and thorough understanding in the requirements given by the regulatory authority of your Insurance coverage sector can also be mandatory. The terminology is varied for the Insurance coverage sector, with alterations even within the sector, for the distinctive streams of the sector. Expertise of these distinctive terminologies will help the Company Analyst to understand the client who is the end user’s expectations and he will likely be capable to draft them greater into specifications efficiently.

When functional specifications are recognized, the technical knowhow can also be important for any excellent Enterprise Analyst to communicate to his software developer’s group in regards to the client user’s expectations in the project. The Organization Analyst must be aware on the simple MS- Workplace tools like Microsoft Word, Ms PowerPoint, MS Excel, MS Visio, MS Access, and MS Project). These assist in collating information and presenting it in right format. Then understanding of relational databases is also essential for understanding the technicalities of Querying and Assistance. Standard programming languages which can be employed by software developers should really also be identified for the Enterprise Analyst to ensure that he can fully grasp the developer’s difficulties or point of view. These programming languages might be ASP, Dot Net, JAVA, J2EE, XNL, HTML etc. Moreover to these, expertise and knowledge in insurance business enterprise applications, content material management systems, portals, data … Read More