Like in any corporate tussle, a website is easily torn between the designers and the marketers. It is important that there is a fine balance between the two. Therefore there is a great need for a balance between the SEO aspect and the usability aspect of the website since they both are interdependent.
The role of SEO is to get a lot of traffic to the website so that the business can benefit and with the right kind of usability available the business can generate profits. However is the usability is not good, SEO will only drive traffic and no customers which will mean complete waste of money. On the other way round, in case the usability is good but no one comes on to the website, there is no point. All money wasted once again!
It is therefore important that you can have a professional or a company handle both these aspects for you in unison. In case the two companies doing this for you should be on the same page. Most people believe that the role of SEO only comes into the picture once the website is created and this is the biggest myth. SEO has a say from the time a website is made. You have to remember, every small detail matters when it comes to SEO and therefore you have to ensure that the professionals handling that are equipped with the right knowledge and given the right authorities from the very beginning.
Moreover, you also have to evaluate the weight of both these aspects on the performance of your business. If the SEO is doing good but the business is not generated, you need to pump up the usability side of it and vice versa. At any point of time, the balance might change and therefore it is crucial that you have the fine line caught correctly.
There are a lot of companies that offer both these services and these can be good option for you however in case you want to get two separate providers both experts in their respective fields, that is fine as well. You have to however ensure that you give both an equal opportunity to help you thrive your online business. With so much of competition on the web, you have to stand out in all possible ways and with these two aspects taken care of, you can be sure that you are headed in the right direction.