The mobile marketing industry has grown to over 50 million
mobile users across the world just in the first quarter of 2010. This indicates
an increase of almost 50% compared to the same time period in 2009. Given that
the sales statistics of mobile phones have increased steadily over the past
five years, this industry is growing exponentially, averaging about 20%
year-over-year. With the advent of SMS technology that came out commercially in
1992, marketing experts began to raise their efforts to unprecedented levels.
It was at that time that mobile marketing became a reality
to a whole new generation of marketers, some of which had experience in the
mobile industry and some who were completely new to it. 2004 marks the year
where mobile marketing technology became ubiquitous because so many consumers
had cell phones in their hands. Mobile marketers are now armed with lists
compiled with tens of thousands of subscribers that can relate to niche
products and demographics.
These marketers send out mobile advertisements to these
target groups with a hit rate that significantly exceeds that of any other type
of marketing strategy. The costs of cell phone marketing are far outweighed by
Some of the largest companies are using mobile marketing to
engage and relate to their prospective customers. They hire companies that
specialize in cell phone marketing in addition to advertising through
traditional channels such as television, print and new media. Companies are
gaining an edge by building a subscriber base through SMS messages that capture
telephone numbers, with the benefit of receiving free gifts and chances to win
prizes. Consumers are then placed in databases with other customers who fit the
same demographic profile.
When savvy companies hire mobile marketing firms to run ad
campaigns for them, what they are … Read more
Information marketing is the simple process of driving
traffic to a website, converting traffic to subscribers, building a
relationship with those subscribers and then selling them products or services.
If you think about it, that’s a pretty simple business model to follow. But
what if you don’t know what step 1 is? What if you don’t know how to get the
foundation built, like getting a squeeze page up, so you can start driving
traffic? Well, in this article, I’m going to give you the steps you need to
follow in order to complete the technology requirements for your information
Step 1: Get a domain name – The first thing you need to do
is get a domain name. Honestly, if you are just starting out, don’t spend more
than 15 minutes buying a domain name. It’s not really important at this point.
As you build your empire up over time, you can go back and buy the perfect
domain name, but it’s important that you just get started.
Step 2: Get web hosting service – There’s a lot of good
companies out there to help you with this need, so do some research and choose
the right one for you. I recommend spending a little more money up front to get
hosting with unlimited domains and unlimited bandwidth, plus access to a
cPanel. That’s just what I recommend, but you can do whatever you want.
Step 3: Get FTP access – FTP, or file transfer protocol is
the process of getting your web files uploaded to your web hosting service. If
you don’t understand what I just said, don’t worry. Just save all your emails
from you web hosting company because you’ll need that information for your FTP
access. When you research FTP clients, find … Read more
Running a business is, of course, never easy. You are not
only dealing with the market, the industry, and the ever changing need of
consumers but you are also faced constantly with high competition as well as
intrapersonal concerns within an organization. Whether you are handling small,
medium or big business, there is one essential thing that should always be
present and that is business analysis.
Business analysis can come in various forms and this is
quite important if you want your company or business to stay not just ahead of
the game but also to survive the many changes that affect your performance as
well as your stability. If your company cannot hire a permanent business
analyst, then you can rely on various companies that provide business analysis
assistance in different forms.
A business analyst has a lot of roles in a company. He can
influence or even control strategic planning, process definition and designs,
provide information technology analysis and even analysis of operations and
economic models. Having a number of people to handle business analysis needs
can be quite impractical especially if your company is not that big. Having an
entire department or even a team of business analysts handling these important
tasks can take a toll on company resources.
Of course, one option that you should always take is to
outsource a business analyst from a reputable company. One such company is
Pierson Requirements Group which has long been in the industry of providing not
just strong and reliable manpower of business analysts but also business
analysis trainings and courses that can equip your people more for this kind of
It is very important that your people are constantly trained
and tested in the field that they should excel in. If you cannot give … Read more
The correct balance of information and technical know how is
necessary for any Company Analyst to effectively full his job in any sector.
This dictum applies towards the Insurance sector as well. A Business Analyst
should really be properly versed with all the information which is necessary
for any Insurance coverage expert to function within the Insurance coverage
domain. Given that he has to analyze the processes after which assistance
inside the development of essential application for the projects inside the
Insurance sector, he requirements to have both – the info essential of an
Insurance coverage expert plus the technical know-how necessary for the
establishment of software program developed for this sector.
Insurance as is known is commonly divided into three main
divisions: Life Insurance (coping with safeguarding life along with the threat
of mortality and important illnesses), General Insurance coverage (dealing with
the threat of damage to immovable house, motor, cargo, marine, household, and
fire insurance coverage), well being insurance coverage (coping with danger of
illness and illness, and as a result covers reimbursements, healthcare claims,
operation of panel medical doctors, cashless hospitalization, co payment and so
on.) The degree of information and variety expected is various in every single
stream and hence a Company Analyst has to possess a particular demonstrable
understanding of the workings in the particular streams within the sector and
also desirably, adequate degree of encounter in the sector.
Functional Knowledge of Insurance coverage applications can
also be crucial, like new company, channel management, policy servicing, claims
management, underwriting, reinsurance and finance. In addition to expertise of
your small business processes with the certain client business, a brief and
thorough understanding in the requirements given by the regulatory authority of
your Insurance coverage sector can also be mandatory. The terminology is varied
for … Read more
I got my first pair of eyeglasses when I was nine years of age. I remember
how shocked I was to see everything in a clear and focussed way for the first
time. The trees had leaves and there was an outline to everything that was
The funny thing is that I didn’t really know how much I really needed those
glasses until I got them!
That’s how it is in business. Sometimes we work and work without having the
knowledge that our vision is blurred and things are out of focus. We keep
putting one foot infront of the other, without thinking that there is a better
way to do things.
Then, all of a sudden, often without any notice, an idea appears and we
realize that this is the exact thing that we have been needing. Everything is
clear and the blur is gone.
There are several things you can do
to improve your business vision:
1. Prepare a Business Plan – Writing things down usually allows you to see
things that need to be done in a clear manner
2. Consult with a peer – When we discuss things with others, we sometimes
are surprised at how “wise” the other person can be. Usually it is
because they have had to figure things out before you did but might actually be
behind you in other areas.
3. Take a course or attend a Conference – We need to seek knowledge and
will be rewarded by doing so.
4. Trust yourself – Block off a day without any interruptions to go off
somewhere on your own with a pad of paper and a pen. Write down all the
challenges you are facing and then allow your brain to come up with some
options. Do … Read more
Are you familiar with the phrase, “multiple streams” of income?
Most large companies are built with separate divisions assigned with expected
profit contributions to the whole. One division Vs another is good for
The CEO is able to add security for survival of the business with
exceptional quality of service and product diversification. Unexpected things
do happen and there are few management decisions more powerful than careful
bottom line focus.
Placing everything in one division with total dependence survival is simply
NOT a good business decision. With selective and careful affiliate marketing
decisions, the company is not locked into a one track income stream Vs a more
powerful profit motive.
Successful entrepreneurs know that change happens. Products lose their
place to new and more exciting choices, better quality, more for less.
Competition is fierce in the Internet marketplace, same as it is in businesses
without a copyright or a protective patent.
A huge benefit of affiliate marketing is that the product belongs to
someone else. You don’t have to design it, build it, or provide service. The
bookkeeping, customer service and all the back office belongs to the creator,
Your business is marketing, finding customers for the product creator. The
affiliate gets a commission for bringing in new buyers. One thing you
absolutely want to do in the very beginning is build your LISTS. Never send
YOUR recruit directly. Make sure you first capture the name and email address
onto your own subscribers list.
Building your own subscribers list is priority #1 to build multiple income
streams. Some neophytes in business fail to see the BIG picture. Never send
anyone directly to the website of the affiliate marketer or you have cut off
all future income for yourself.
It’s suggested “statistically” that every subscriber on … Read more
I’ve decided to focus
this short article on general small business results formulas, which might be
each relevant to online and off line organization. Exactly where to start?
Let’s have a look at: The 3 easy ways to increase earnings in any business!
Once you start out
your initial small business you get lots of assistance about writing small
business plans, monetary plans, SWOT analysis (Strengths, weaknesses,
possibilities and threats), together with target setting quarterly, annually
and more than five years. You get told to brand your enterprise with a logo,
get business enterprise cards and away you go.
Next point you will
need to systemise your business, get started testing and measuring your marketing,
then re evaluate all of the methods above, all over once more!
As important as these
measures are, none of them is going to bring customers in the door or get your
phone ringing, none of them are going to create your enterprise to a viable
enterprise that could operate, no matter whether you will be there or not. None
of them are going to cover the relentless quantity of hours you will place into
your company, provide you with back sleep lost worrying about money matters or
pay the bills any time you get behind!
It may have just been
me, but I spent loads of time, revenue and aggravation in my very first
business just before it became clear for the reality I was focusing around the
I was placing the cart just before
I think to write a
proper enterprise plan you need to have these 3 locations understood and
covered right in the very beginning. I will cover them a lot more in depth as
to tips on how to enhance on them at a … Read more