Especially the newbies feel it odd to start to write the online business articles, because they feel that they do not have enough expertise for the writing. This threat is useless, because the article reader group includes many different target groups, from the newbies to the proven experts.
1. It Is All About Useful Information.
But why an online business marketer would write an article? An answer to this basic question is that he has something useful to tell to other people. The idea cannot be to try to sell something, but to help others to do better.
A newbie should understand this need very well, because in the start he is not able to understand the articles from a top online business expert, because his own studies are in the early phases. What he would like to hear are the experiences from other newbies and how they have managed to tackle them.
2. The Headline Will Determine The Success.
The article headlines have great jobs, because they have to be able to stand out from the crowd of other articles, to raise the curiosity and to promise the benefit from the content. We can very honestly say, that the title will determine, how the whole article will do.
3. The Seo Factor.
A writer will write the article for the reader, but he has also to help the search engine, so that it can see from the keyword, to which topic the article belongs. It is effective to write the keyword optimized articles, because they can increase the search engine ranking of the landing page.
4. Use Three Hyperlinks.
Usually the article body cannot include any hyperlinks, so they must be in the about the author box. The job of these links is to tell to the search engines to which topic the article belongs. The hyperlink text is called the anchor text and usually the main keyword is located there.
5. Persuade The Reader To Click.
However the main task of the article is to make the reader to click the link in the about the author box and to open the landing page. So the article copy cannot reveal the main offer but only to persuade the reader to click the link in an exciting state of the mind.
When a writer will write article for the reader by sharing useful information and when he will optimize the text with the main keyword for the search engines, the article will be extremely useful and bring a long term success.