The Huge Potential of Mobile Marketing

The mobile marketing industry has grown to over 50 million mobile users across the world just in the first quarter of 2010. This indicates an increase of almost 50% compared to the same time period in 2009. Given that the sales statistics of mobile phones have increased steadily over the past five years, this industry is growing exponentially, averaging about 20% year-over-year. With the advent of SMS technology that came out commercially in 1992, marketing experts began to raise their efforts to unprecedented levels.

It was at that time that mobile marketing became a reality to a whole new generation of marketers, some of which had experience in the mobile industry and some who were completely new to it. 2004 marks the year where mobile marketing technology became ubiquitous because so many consumers had cell phones in their hands. Mobile marketers are now armed with lists compiled with tens of thousands of subscribers that can relate to niche products and demographics.

These marketers send out mobile advertisements to these target groups with a hit rate that significantly exceeds that of any other type of marketing strategy. The costs of cell phone marketing are far outweighed by the benefits.

Some of the largest companies are using mobile marketing to engage and relate to their prospective customers. They hire companies that specialize in cell phone marketing in addition to advertising through traditional channels such as television, print and new media. Companies are gaining an edge by building a subscriber base through SMS messages that capture telephone numbers, with the benefit of receiving free gifts and chances to win prizes. Consumers are then placed in databases with other customers who fit the same demographic profile.

When savvy companies hire mobile marketing firms to run ad campaigns for them, what they are really getting is millions of people that will receive advertisements right in the palm of their hands. Internet marketing websites use these services to increase their ratings and maintain more efficient campaigns for their sites. In addition, by sending out millions of text messages to subscribers with incentives to visit their web properties, these advertisers increase their page rank and search engine visibility.

Many renowned book publishers have been using text messaging services to promote the launch of new books this way. Fans who have subscribed to their newsletters and promotions instantly can receive messages as soon as new publications hit the stands. This can lead to campaigns where thousands of books can get presold within days. Currently there is no faster way to get the attention of a passionate fan base. Given that your message will be placed in the hands of millions of prospective customers with high conversion rates exceeding 2%, the expenses related to recurring mobile marketing campaigns is quite small.

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What Are The Steps To Setting Up The Technology Requirements For Information Marketing?

Information marketing is the simple process of driving traffic to a website, converting traffic to subscribers, building a relationship with those subscribers and then selling them products or services. If you think about it, that’s a pretty simple business model to follow. But what if you don’t know what step 1 is? What if you don’t know how to get the foundation built, like getting a squeeze page up, so you can start driving traffic? Well, in this article, I’m going to give you the steps you need to follow in order to complete the technology requirements for your information marketing business.

Step 1: Get a domain name – The first thing you need to do is get a domain name. Honestly, if you are just starting out, don’t spend more than 15 minutes buying a domain name. It’s not really important at this point. As you build your empire up over time, you can go back and buy the perfect domain name, but it’s important that you just get started.

Step 2: Get web hosting service – There’s a lot of good companies out there to help you with this need, so do some research and choose the right one for you. I recommend spending a little more money up front to get hosting with unlimited domains and unlimited bandwidth, plus access to a cPanel. That’s just what I recommend, but you can do whatever you want.

Step 3: Get FTP access – FTP, or file transfer protocol is the process of getting your web files uploaded to your web hosting service. If you don’t understand what I just said, don’t worry. Just save all your emails from you web hosting company because you’ll need that information for your FTP access. When you research FTP clients, find one that has lots of good reviews and is the right price, most likely free.

Step 4: Set up a squeeze page – If you are a beginner, just Google squeeze page templates and find one you like. Buy it if it costs money or grab it if its free. Remember, the point here is not to worry about having a multimillion dollar site. You want to get started, and you can always change it up later. More than likely, you’ll need a template that is in HTML or maybe a WordPress theme.

Step 5: Get or create a free gift – To entice people to become subscribers on your squeeze page, you’ll need to give them something of value in exchange for their name and email address. You can create an ebook, an mp3 recording, you can put together articles you’ve written after you’ve edited and changed them for ‘ease of reading’ purposes, whatever. Give them a gift they want that has great value and great content.

Step 6: Get an email auto-responder service – Once someone becomes a subscriber of yours, the next step in the process is to build a relationship with the subscriber. You do this … Read More

Business Analysis – Keeping Your Business During Difficult Times

Running a business is, of course, never easy. You are not only dealing with the market, the industry, and the ever changing need of consumers but you are also faced constantly with high competition as well as intrapersonal concerns within an organization. Whether you are handling small, medium or big business, there is one essential thing that should always be present and that is business analysis.

Business analysis can come in various forms and this is quite important if you want your company or business to stay not just ahead of the game but also to survive the many changes that affect your performance as well as your stability. If your company cannot hire a permanent business analyst, then you can rely on various companies that provide business analysis assistance in different forms.

A business analyst has a lot of roles in a company. He can influence or even control strategic planning, process definition and designs, provide information technology analysis and even analysis of operations and economic models. Having a number of people to handle business analysis needs can be quite impractical especially if your company is not that big. Having an entire department or even a team of business analysts handling these important tasks can take a toll on company resources.

Of course, one option that you should always take is to outsource a business analyst from a reputable company. One such company is Pierson Requirements Group which has long been in the industry of providing not just strong and reliable manpower of business analysts but also business analysis trainings and courses that can equip your people more for this kind of responsibility.

It is very important that your people are constantly trained and tested in the field that they should excel in. If you cannot give enough time or resources to do this on your own, then getting business analysts from a company such as Pierson Requirements Group is a wise move to take. You can benefit from their long experience and track record. Some of the companies that have benefited from them include Hallmark, Experian, Verizon, Carmax, and even the US Department of Energy.

By getting business analysts from Pierson, your company can be viewed objectively so that loopholes can be seen and repaired; strength and weaknesses can be identified so your company remains not only intact but also stronger and more effective over time. Your people must also get the necessary training, seminars, and education so that they stay in competent even in the ever changing market and industry. They also provide certifications so the people you value most – your employees – are always certified in their field.

True enough, you would have to invest some amount of money to hold trainings and seminars or to get a business analyst to help you out. However, you are assured that with this small investment, you can get so much more in return and all that can translate into a more successful business over the … Read More

Business Analyst in Insurance coverage Domain

The correct balance of information and technical know how is necessary for any Company Analyst to effectively full his job in any sector. This dictum applies towards the Insurance sector as well. A Business Analyst should really be properly versed with all the information which is necessary for any Insurance coverage expert to function within the Insurance coverage domain. Given that he has to analyze the processes after which assistance inside the development of essential application for the projects inside the Insurance sector, he requirements to have both – the info essential of an Insurance coverage expert plus the technical know-how necessary for the establishment of software program developed for this sector.

Insurance as is known is commonly divided into three main divisions: Life Insurance (coping with safeguarding life along with the threat of mortality and important illnesses), General Insurance coverage (dealing with the threat of damage to immovable house, motor, cargo, marine, household, and fire insurance coverage), well being insurance coverage (coping with danger of illness and illness, and as a result covers reimbursements, healthcare claims, operation of panel medical doctors, cashless hospitalization, co payment and so on.) The degree of information and variety expected is various in every single stream and hence a Company Analyst has to possess a particular demonstrable understanding of the workings in the particular streams within the sector and also desirably, adequate degree of encounter in the sector.

Functional Knowledge of Insurance coverage applications can also be crucial, like new company, channel management, policy servicing, claims management, underwriting, reinsurance and finance. In addition to expertise of your small business processes with the certain client business, a brief and thorough understanding in the requirements given by the regulatory authority of your Insurance coverage sector can also be mandatory. The terminology is varied for the Insurance coverage sector, with alterations even within the sector, for the distinctive streams of the sector. Expertise of these distinctive terminologies will help the Company Analyst to understand the client who is the end user’s expectations and he will likely be capable to draft them greater into specifications efficiently.

When functional specifications are recognized, the technical knowhow can also be important for any excellent Enterprise Analyst to communicate to his software developer’s group in regards to the client user’s expectations in the project. The Organization Analyst must be aware on the simple MS- Workplace tools like Microsoft Word, Ms PowerPoint, MS Excel, MS Visio, MS Access, and MS Project). These assist in collating information and presenting it in right format. Then understanding of relational databases is also essential for understanding the technicalities of Querying and Assistance. Standard programming languages which can be employed by software developers should really also be identified for the Enterprise Analyst to ensure that he can fully grasp the developer’s difficulties or point of view. These programming languages might be ASP, Dot Net, JAVA, J2EE, XNL, HTML etc. Moreover to these, expertise and knowledge in insurance business enterprise applications, content material management systems, portals, data … Read More

Lack of Focus Can Hurt Your Business

I got my first pair of eyeglasses when I was nine years of age. I remember how shocked I was to see everything in a clear and focussed way for the first time. The trees had leaves and there was an outline to everything that was quite shocking.

The funny thing is that I didn’t really know how much I really needed those glasses until I got them!

That’s how it is in business. Sometimes we work and work without having the knowledge that our vision is blurred and things are out of focus. We keep putting one foot infront of the other, without thinking that there is a better way to do things.

Then, all of a sudden, often without any notice, an idea appears and we realize that this is the exact thing that we have been needing. Everything is clear and the blur is gone.

There are several things you can do to improve your business vision:

1. Prepare a Business Plan – Writing things down usually allows you to see things that need to be done in a clear manner

2. Consult with a peer – When we discuss things with others, we sometimes are surprised at how “wise” the other person can be. Usually it is because they have had to figure things out before you did but might actually be behind you in other areas.

3. Take a course or attend a Conference – We need to seek knowledge and will be rewarded by doing so.

4. Trust yourself – Block off a day without any interruptions to go off somewhere on your own with a pad of paper and a pen. Write down all the challenges you are facing and then allow your brain to come up with some options. Do not discriminate. Everything is to be embraced as the idea may either resolve the issues or become part of the solution.

Many people tend to pretend things are fine and do not acknowledge that they have blurred vision. They try to hide the weaknesses and then wonder why things do not improve on their own. If you are doing this, I encourage you to remember the words to a beautiful old song entitled “On a Clear Day You Can See Forever”.

Well you may not want or need to see forever, but if you do not have some vision for the future of your business, chances are that there won’t be one.… Read More